Department of Commerce
Name |
Dr. Athma Jayaprakash |
Designation |
Assistant Professor |
Department |
Commerce |
Contact Numbers |
9746177628 |
athmaomkar@gmail.com |
|
Edu. Qualifications |
M.com, doing PhD |
Field of Research/specialization |
Influence of Internet Advertising on Consumer Buying Behaviour in Kerala – A study with Reference to Electronic Goods |
Guide ship Details |
NA |
Teaching Experience |
13 |
Memberships in Learned Bodies/Societies, If any |
Member, Indian Accounting Association |
Research Projects Undertaken |
PhD thesis submitted on the topic "Influence of Internet Advertising on Consumer Buying Behaviour in Kerala – A study with Reference to Electronic Goods" |
Academic Responsibilities Undertaken |
|
Duties Performed at College |
|
Research Paper Published
Sl.No |
Authors in order and Title of Publication* |
Journal Name, Volume, Number, Year & Digital Object Identifier (DOI) Number |
Internati-onal/ National ** |
Publis-her with ISSN |
Web Address of the Journal |
|
1 |
Anoop Jayaprakash "Foreign Direct Investment in retail sector" |
2014, National Seminar Proceedings on "FDI And Indian Economy - A Multi Perspective Evalation" |
National |
ISBN - |
978-93-84638-50-4 |
|
2 |
Anoop Jayaprakash "The Effectiveness of Internet Advertising on Consumer Behaviour" |
2015, National Seminar proceedings on "Redifining Marketing In the Digital Era of Globalisation |
National |
ISBN -978-93-82709-95-4 |
www.insightpublica.com |
3 |
Anoop Jayaprakash "A study on Stress Management" |
Human Resource Strategies and Practices In Achieving Business Excellence |
ISBN 78-81-926618-7-2 |
||
|
4 |
Anoop Jayaprakash "A Study On The Effect Of Green Banking On The Economy" |
2016, National Seminar Proceedings on "New frontiers in finance and accounting" organized by dept. of commerce, Govt. College Kodenchery and sponsored by Directorate of College Education |
National |
ISBN 9788193141144. |
|
5 |
Athma Jayaprakash "A Study On The Effectiveness Of Internet Advertising On Consumer Buying Behaviour Towards Mobile Phones" |
2018, Indian Journal of Applied Research, Volume 8 issue 3,March 2018, IC Value-86.18, Impact Factor:86.18 |
ISSN NO – 2249-555X |
||
|
6 |
Athma Jayaprakash & |
Our Heritage |
UGC CARELIST |
ISSN: 0474-9030 Vol-68-Issue-21 |
|
7 |
Athma Jayaprakash |
Media Musings |
UGC-HRDC University of Calicut |
ISBN 978-93-87398-96-2 |
|
|
8 |
Ms. Prejilda K "New Educational Platforms during Pandemic -Impact on Rural College Students in Kerala" |
2020,
Sambodhi |
UGC Care list |
ISSN NO – 2449-6661 |
|
9 |
Dr Jeothilashmi SK |
2022, Journal of Engineering Sciences ISSN :0377-9254 , |
UGC Care approved Group II Journal |
ISSN :0377-9254 |
Papers Presented
Sl No |
Title of Papers Presented |
Details of National/International Seminar |
Date of presentation |
|
1 |
Investment Objectives and Preferences |
Two Day National Work Shop On Research Article Writing In Commerce And Management Sponsored Dept Of Collegiate Education, Government Victoria College ,Pallakad |
22nd and 23 November 2012 |
|
2 |
Foreign Direct Investment In India |
Regional Seminar On Foreign Direct Investment, Sponsored By Kerala State Higher Education Council, R. Sankar Memorial Sndp Yogam Arts And Science College, Koyilandy |
22nd February 2013 |
|
3 |
Rupee Fluctuation and its Impact on Indian Economy |
Two Day National Seminar on RUPEE FLUCTUATION AND ITS IMPACT ON INDIAN ECONOMY, Sponsored by UGC, MPMM SN Trusts college, Shoranur |
9th and 10thOctober 2014 |
|
4 |
Factor Determinants of Inflow and Outflow of FDI In India |
Two Day National Seminar On FDI and Indian Economy –A Multi Perspective Evaluation, Sponsored By UGC, Sree Narayana Guru College, Chelannur |
23rd and 24th October 2014 |
|
5 |
Effectiveness of Internet Advertising On Consumer Behaviour |
Two Day National Seminar On Redefining Marketing In The Digital Era Of Globalisation, Sponsored by UGC , Providence Women’s College ,Calicut |
3rd and 4th September |
6 |
Role of Micro Finance in Poverty Reduction |
Two Day National Seminar On Service Marketing Challenges And Prospects, Sponsored by Directorate Of Collegiate Education, Syed Abdu Rahiman Bafakhi Thangal Memorial Govt College ,Koyilandy |
10th and 11th December 2015 |
|
7 |
A study on Effect of Green Banking On the Economy |
National Aseminar On New Frontiers In Finance And Accounting, Sponsored By Directorate Of College Education , Govt College Kodanchery |
2nd and 3rd December 2015 |
|
8 |
A study on Stress Management |
National Seminar On Human Resource Strategies And Practices In Achieving Business Excellence, Sponsored by UGC , Nss College ,Manjeri |
12th and 13th January 2016 |
|
9 |
Foreign Direct Investment in Retail Sector |
Three Day National Conference On Indian Capital Market :Opportunities And Challenges, Sponsored by Indian Council Of Social Science Research , New Delhi, Christ College ,Irinjalakudda |
16th ,17th and 18th February 2016 |
|
10 |
Approach towards Facebook Advertisements among Youngsters |
Two Day National Workshop On Academic Project Preparation And Research Methodology, Sponsored By AMC Group Of Educational Institution, AMCs Group Of Educational Institution |
21st and 22nd September 2018 |
|
11 |
Economic Impact of Tourism In India |
Two Day National Seminar on Global Economic Recession and ITS Impact on Kerala Tourism, Sponsored by UGC , Sree Narayana Guru College , Chelannur |
5th and 6th April 2019 |
12 |
The Concept and Fundamentals of Research Methodology in Social Science Research |
Three day National Seminar on Academic Writing and Publishing in Social Sciences organized by Govt College Kodanchery , Sponsored by Directorate of Collegiate Education , Govt of Kerala |
13th 14th and 15th November 2019 |
13 |
Attitude towards the use of Social Media among College Students |
International Seminar Cum workshop on Research in Social Science : Emerging Trends organized by Sree Neelakanta Government Sanskrit College , Pattambi , sponsored by Collegiate Eduation , Government of Kerala. |
10th 11th December 2019 |
|
14 |
Impact of Internet Advertising on Consumer Buying Behaviour in Rural Areas. |
Virtual International Conference on Contemporary Trends and Challenges in Global Business, Department of Commerce and Management Studies University Of Calicut |
24th and 25th March 2021 |
Conferences and Workshops/Seminar Attended
Sl No |
Details of Workshops/Conferences |
State/National/ |
Date |
|
1 |
National Seminar on Financial Inclusion and Co-operative Banks – Emerging Growth Model organised by UGC SAP Department of Commerce University of Kerala . |
National |
4th March 2011 |
|
2 |
One day National Seminar on Emerging Horizons In Banking And Finance, organized by Panampilly Memorial Govt College, Chalakudy, Sponsored by Govt of Kerala |
National |
15th February 2012 |
|
3 |
One day workshop on HOW TO WRITE A SOCIAL SCIENCE RESEARCH PAPER organized by SNES Institute of Management Studies and Research |
17th November 2012 |
|
4 |
Two Day National Workshop On Research Article Writing In Commerce And Management Organized By Govt Victoria College, Palakkad, Sponsored By Times New Roman |
National |
22nd and 23rd November 2012 |
5 |
Regional Seminar on FOREGIN DIRECT INVESTMENT, organized by R. Sankar Memorial SNDP Yogam Arts and Science College, Koyilandy, Sponsored by Kerala Higher Education Council |
State |
22nd February 2013 |
6 |
Two day National Seminar on Rupee Fluctuations And Its Impact On Indian Economy Organized By MPMM SN Trusts College, Shoranur, Sponsored by UGC. |
National |
9th and 10th October 2014 |
7 |
Two day National Seminar on FDI and Indian Economy - A Multi Perspective Evaluation organized by Sree Narayana Guru College ,Chelannur |
National |
23rd and 24th October 2014 |
8 |
Two Day National Seminar on Quality Services In Banking Organized By Govt College ,Madappally, sponsored by Director Of Collegiate Education, Kerala |
National |
25th and 26th November 2014 |
9 |
Two Day National Seminar on Redefining Marketing In The Digital Area Of Globalisation Organized By Providence Womens College, Calicut, Sponsored By UGC |
National |
3rd and 4th September 2015 |
10 |
NAAC Sponsored National Workshop Towards Formulating Best Class Room Practices In Teaching ,Learning And Evaluation organized by Marivanious College (Autonomous) sponsored by NAAC |
National |
10th and 11th September 2015 |
11 |
National Seminar on New Frontiers In Finance And Accounting organized by Govt College Kodanchery sponsored by Directorate Of College Education |
National |
2nd and 3rd December 2015 |
12 |
Two Day National Seminar on Service Marketing Challenges And Prospects organized by Syed Abdu Rahiman Bafakhi Thangal Memorial Govt College ,Koyilandy Sponsored by Directorate Of College Education |
National |
10th and 11th December 2015 |
13 |
National Seminar on Human Resource Strategies And Practices In Achieving Business Excellence organized by NSS College, Manjeri, sponsored by UGC |
National |
12th and 13th January 2016 |
14 |
Three day National Conference on Indian Capital Market :Opportunities And Challenges organized by Christ College, Irinjalakudda, sponsored by ICSSR, New Delhi |
National |
16th, 17th and 18th February 2016 |
15 |
Faculty Development Programme in Entrepreneurship organized by National Institute of Technology Calicut, sponsored by NSTEDB, Govt of India, New Delhi |
7th to 20th July |
|
16 |
National Workshop on How to Carry Out Scientific Research In Social Sciences organized by Department Of Commerce And Management Studies, University Of Calicut sponsored by Research Forum Department of Commerce And Management Studies, University of Calicut |
National |
1st and 2nd November 2017 |
17 |
National Workshop on Data Analysis Using SPSS organized by Department of Commerce And Management Studies, University of Calicut sponsored by Research Forum Department Of Commerce And Management Studies, University Of Calicut |
National |
20th 21st and 22nd February 2018 |
18 |
Two day National Workshop on Academic Project Preparation And Research Methodology Organised by AMC Group Of Educational Institution sponsored by AMC Group Of Educational Institution |
National |
21st and 22nd September 2018 |
19 |
Three Day workshop on Statistical Data Analysis using SPSS organized by SARBTM Govt College ,Koyilandy Sponsored by Directorate Of Collegiate Education |
International |
21st 22nd and 23rd November 2018 |
20 |
Three Day International Workshop On Business Analytics Organized By Department Of Commerce And Management Studies, University of Calicut Sponsored by Department Of Commerce and Management Studies, University Of Calicut and Institute Of Analytics, London And ISDC |
International |
19th, 20th and 21st February 2019 |
21 |
Three Day National Workshop On Research Introduction to Beginners Organized by Department of Commerce And Management Studies, University of Calicut Sponsored By Research Forum Department of Commerce And Management Studies, University of Calicut |
National |
2nd 3rd and 4th April 2019 |
22 |
Two day National Workshop on Review of Literature : Sources and Strategies organized by Department of Commerce and Management Studies, University of Calicut. |
National |
29th and 30th April 2019 |
23 |
One Day International Conference on Islamic Banking In Indian Scenario organized by Department of Commerce and Management Studies, University of Calicut sponsored by Chair for Islamic Studie and Research, University of Calicut and IIEFR |
International |
2nd May 2019 |
24 |
Three Day Faculty Orientation Program for Students Induction organized by UGC (Ministry of HRD) |
Indian Institute of Science, Bangalore |
30th to 1 June 2019 |
25 |
National Workshop on Data Analysis for Social Science Research using SPSS organized by School of Business Studies organized by Department of Commerce and Management Studies, University of Calicut |
National |
5th to 7th August 2019 |
26 |
Two Day National Seminar on Global Economic Recession and ITS Impact on Kerala Tourism, Sponsored by UGC, Sree Narayana Guru College, Chelannur |
National |
5th and 6th April 2019 |
27 |
Three day National Seminar on Academic Writing and Publishing in Social Sciences organized by Govt College Kodanchery , Sponsored by Directorate of Collegiate Education, Govt of Kerala |
National |
13th 14th and 15th November 2019 |
28 |
National Seminar on Social Innovations and Sustainable Business Models in the Era of Climate Change: Perspectives Practices and Challenges organized by CKG Memorial Govt College, Perambra sponsored by Directorate of Collegiate Education, Govt of Kerala |
National |
26th and 27th November 2019 |
29 |
International Seminar Cum workshop on Research in Social Science: Emerging Trends organized by Sree Neelakanta Government Sanskrit College, Pattambi, sponsored by Collegiate Eduation, Government of Kerala. |
International |
10th 11th December 2019 |
30 |
One day workshop on Quality Enhancement and accreditation of Higher Educationl Institution by NAAC, organised by Provience Women’s college. Kozhikode. |
14 February 2020 |
|
31 |
National Webinar on Impact of Covid-19 on the Economy and Effect on Banking Sector organized by PG Department of Commerce and Research Centre, St Paul College Kalamassery |
National |
13th May 2020 |
32 |
National Webinar on Finacial Aftermaths of the Pandemic on Indian Economy organized by Cochin College, Kochi |
National |
15th May 2020 |
33 |
Three day Recorded National Webinar Series on Social Science Research organized by Sree Sankara Vidya peetom College, Valayanchirangara, Perumbavoor, Ernakulam |
National |
15th to 17th May 2020 |
34 |
International E–Conference on Strategies & Challenges in Higher Education during Covid-19 lockdown period in India with reference to the World organized by Government Vidarbha Institute of Science & Humanities, Amravati |
International |
15th to 17 May 2020 |
35 |
National Level webinar on Reevaluating COVID -19 for new Business opportunities organized by IQAC and Department of Economics ,Thakur College of Science & Commerce |
National |
19th May 2020 |
36 |
Moodle learning Management system organized by Bannari Amman Institute of Technology, taining provided by Spoken Tutorial Project, IIT Bombay funded by National Mission on Education through ICT, MHRD, Govt of India |
January 2020 |
|
|
37 |
International Webinar Series on SWOT Analysis organized by IQAC of Aquinas College, Cochin |
International |
15TH maY 2020 |
38 |
International webinar on How Do You write A High Impact Factor Paper organized by Mahatma Gandhi College |
International |
7th June 2020 |
39 |
National Level Webinar on Learning Management System using CANVAS Instructure organized by Don Bosco College of Arts and Science |
National |
25th June 2020 |
40 |
National Webinar on Boost Your Immunity with Yoga to combat Covid-19 organised by IQAC in association with Department of Physical Education, Mannaniya College of Arts and Science, Thrivanthapuram |
National |
21st June 2020 |
41 |
Webinar on Navigating the Human and Business Impact of Covid-19 organised by MP Moothedath Merorial Sree Narayana Trusts College, Shoranur. |
27th June 2020 |
|
42 |
International webinar on Introduction to e-Learning and its Challenges organized by Patrician College of Arts and Science, Chennai |
International |
28th June 2020 |
43 |
International webinar on Impact Factor, H-Index & Google Scholar organized by Research Committee in Collaboration with Ratnam College of Arts & Science Mumbai. |
International |
29th June 2020 |
44 |
Webinar on 'Online Padana Kalath collegukale Bhavi' organised by Department of Malayalam, MP Moothedath Merorial Sree Narayana Trusts College, Shoranur. |
30th June 2020 |
|
45 |
Webinar on Fin Tech Strategies to Empower the Digital Era organized by Sri Krishnasamy Arts and Science college , Sattur. |
30th June 2020 |
|
46 |
International webinar on Agriculture & Rural Economy In the Post Covid Scenario organized by Alphonsa College Thiruvambady |
International |
10th July 2020 |
47 |
National Webinar on Post Pandemic Purchase Behaviour :Navigating the Strategies for Retailers conucted by SMSTM Women’s collee Kattilangadi . |
National |
13th July 2020 |
48 |
Webinar on Research Aspiration in Covid Scenario organanised by MES College Nedumkandam |
15th July 2020 |
|
49 |
Webinar on Clean ? Clear!Clarity : Mechanics of Exploring The C/Sea in you organized by Sree Narayana Guru college , Nattiaka |
16th July 2020 |
|
50 |
Five Day National Webinar on Revitalizing the Future organized by Institute of Managemnt Studies (YIMS) |
National |
13th to 17th July 2020 |
51 |
Webinar on Role of Judiciary in Ensuring Social Justice in India organized by IQAC , AMC Group of Educational Institution |
17th July 2020 |
|
52 |
National workshop on Construction of Psychological Tools organized by National Psychological Corporation , Agra (UP) |
National |
24th to 28th July 2020 |
53 |
Webinar on Research and Publication Ethics organized by Research Council, Dept of Library & Information studies and IQAC of St.Thomas College. |
6th August 2020 |
|
54 |
One week Faculty Development programme on Recent Advances in Business Studies 2020 organised by Karpagam Academy of Higher Education, Tamil Nadu |
7th to 13th August t 2020 |
|
55 |
National Webinar series on Research Methodology – Axiom 2020organisde by R Sankar Memorial SNDP Yogam Arts and Science Colleg Koyilandy |
National |
19th to 23rd August 2020 |
56 |
Webinar on Shaping Focused Research – Finding Answers to Ten Questions organized by Alumini association and Research Forum ,Department of Commerce, University of Kerala |
5th -31st August 2020 |
|
57 |
One Week National Research Methodology Webinar series organized by Research Department of Commerce , IQAC and Research Forum of Mar Thomas College Chungathara |
10th to 20th august 2020 |
|
58 |
National webinar on Decoding the Dynamics of Stock Market organised by Malabar Christian College, Calicut |
National |
15th September 2020 |
59 |
National Level FDP on structural equation Modelling Basics organised by Government College Tripunithura, |
National |
17th October 2020 |
60 |
One day National webinar on Securing your savings and investment during Covid times organised by Department of Commerce in association with IQAC and Finmark by AMC roup of Educational Institutions , Manisseri. |
National |
7th November 2020 |
61 |
Virtual International Conference on Contemporary Trends and Challenges in Global Business organized by Department of Commerce and Management Studies , University of Calicut. |
International |
24th 25th March 2021 |
62 |
Two Days National Workshop on New Horizons in Conceptual Modelling , Data Analytics and Academic writing in Business Research organized by Department of Commerce and Management Studies , University of Calicut. |
National |
16th 17th March 2021 |
63 |
National seminar on Reference Management System – MENDELEY, organised by Post Graduate Department o Commerce, Government College, Kattappana , Idukki . |
National |
28th July 2021 |
64 |
Webinar on Publishing Research Papers in Indexed Journals organised by Indian Accounting Association Kozhikode Branch |
20th November 2021 |
Workshops/Seminar Attended
Sl No |
Details of Workshops/Conferences/Seminars |
Date |
|
|
1 |
Golden Jubliee Annual Muti –Disciplinary Seminar series, Ripples 2018 organised by Sree Narayana Guru College, Chelannur |
2018 |
|
|
2 |
Golden Jubliee Two Day Workshop on Research Methodology and Data Analysis organised by Dept of Commerce, Sree Narayana Guru College , Chelannur |
2nd and 3rd Novemer 2018 |
|
3 |
Annual Multi disciplinary Webinar Series IMAGO 2020 organised by Department of Sanskrit of Sree Narayana Guru College, Chelannur |
1st October 2020 |
|
4 |
International Multi – Disciplinary Webinar Series Ripples 20 organised by Dept of Mathematics, Sree Narayana Guru College, Chelannur |
15th May 2021 |
|
5 |
International Multi – Disciplinary Webinar Series Ripples 20 organised by Dept of Commerce, Sree Narayana Guru College, Chelannur |
17th May 2021 |
|
6 |
International Multi – Disciplinary Webinar Series Ripples 20 organised by Dept of Arabic, Sree Narayana Guru College, Chelannur |
21st May 2021 |
|
7 |
International Multi – Disciplinary Webinar Series Ripples 20 organised by Dept of Zoology, Sree Narayana Guru College, Chelannur |
22nd May 2021 |
|
8 |
Annual Multi – Disciplinary Webinar Series Ripples 20 organised by Department of Botany, Sree Narayana Guru College, Chelannur |
13th May 2022 |
Resource person/ Chair in Seminars/ Workshops/ Conferences
Sl No |
Details of Workshops/Conferences/Seminars |
Date |
|
1 |
Chair person in the UGC Sponsored Two Day National Seminar titled Rupee Fluctuations and its Impact on Indian Economy organised by MPMM SN Trusts College, Shoranur |
9th and 10th October 2014 |
|
2 |
Chair person in the UGC Sponsored Two Day National Seminar titled FDI and IndianEconomy- A Muti Perspective Evaluation organised by Sree Narayana Guru College, Chelannur |
23rd and 24th October 2014 |
National Service Scheme Programmes attended
| Sl No | NSS activities |
Date |
|
1 |
Two Day Residential Workshop On Youth Development At Government Youth Hostel east Hill Calicut Organized By National Service Scheme University Of Calicut |
24th and 25th September 2010 |
2 |
Orientation Course of Programme Officers of National Service Scheme organized by Training Centre Empanelled Training Institution (ETI) for NSS at Rajagiri College of Social Sciences |
1st August 2011-6th August 2011 |
3 |
National Service Scheme Programme Officer NSS Unit No 150 MPMM SN Trust college, Shoranur |
8th July 2010-15th June 2012 |
4 |
National Service Scheme Programme Officer NSS Unit No 19, Sree Narayana Guru College, Chelannur |
1st August 2012 to 30th June 2014 |
5 |
Two Day Residential Orientation Programmme organized by National Service Scheme |
13th November 2012- 14th November 2012 |
Orientation and Refresher attended
| Sl No | Orientation /Refresher Courses |
Period |
|
1 |
University Level Orientation Programme For Young College Teachers organised by PSMO College, Tirurangadi supported by UGC |
12th 13th February 2011 |
2 |
UGC Sponsored Orientation Programme (IT oriented)Conducted by UGC- Academic Staff College, University of Kerala |
17th April 2012 to 14th May 2012 |
3 |
Refresher Course in Commerce and Management studies (Multidisciplinary) conducted by UGC – Academic Staff college |
17th June 2014 to 7th July 2014 |
|
4 |
One Week Short term Course for Soft Skill Development of Assistant/Associate Professors Conducted by UGC – Academic Staff college |
2nd February 2015 to 7th February 2015 |
|
5 |
Refresher Course In Media Studies (Interdisciplinary) conducted by UGC – Human Resource Development Centre |
2nd March 2019 to 22nd March 2019 |
|
6 |
Two Week Faculty Development Program on Quantitative Methods for Data Analysis sponsored by Ministry of Human Resource Development Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching |
12th August to 25th August 2020 |
|
7 |
Short Term course on Strategic planning for Quality Improvement conducted by UC – Human Resource Department Centre |
11th February 2021 to 17th February 2021 |
8 |
One Week Faculty Development Programme On"Academic Writing" organised by Pandit Madan Mohan Malaviya National Mission On Teachers And Teaching |
18th February 2021-24th February 2021 |